Talks and Presentations (past, present and future)

Using websites for marketing and public relations

The Purpose Of Hospitals Communicating On-Line

The Same Five Steps

1.      For hospitals, the marketing-driven purpose of the website isn’t to create an ancillary revenue stream – it’s to reinforce other communications to enhance primary revenue streams by:

·        Attracting desirable patients/clients to the hospital/system

·        Offering lower-cost alternatives for low-acuity care – especially affiliated clinics, etc.

·        Creating or enhancing a referral system that feeds the hospital

·        Creating more positive, easier and more effective contacts with patients, pre-admission patients and families

·        Improving communications with patients and prospective patients

·        Supporting and sustaining affinity group programs

2.      Websites offer hospitals yet one more way of reaching an increasingly sophisticated audience with useful, informative and motivating information

3.      However, no matter how sophisticated the technology, the goals remain the same:

·        Create Awareness

·        Provide Information

·        Build Interest

·        Motivate Action

·        Measure Results

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·        Facilitating Retreats – for Board and Senior Management – Strategic Planning, Positioning and Competitive Response

·        Public Relations for Not-For-Profits

·        Fund Raising for Not-For-Profits

·        Using websites for hospital marketing and public relations

·        Preparing your CEO to meet the press and the public

·        Media Training

·        Marketing 101

·        PR 101

·        Marketing Channels

·        Effective Public Relations for Independent VARs

·        FAQ, Opinions and Observations

·        Top Ten