Talks and Presentations (past, present and future)

Using websites for marketing and public relations

Hospital Marketing Website Presentation

First Presented to Triad Healthcare’s Hospital Marketing Directors

New Medium / Old Message

1.  The Web today is much like TV was in the early 1950s

·        most content is adapted from other sources

·        true, effective “revenue models” are still emerging

2.      When it comes to reaching the traditional “external” audiences, the Internet – specifically hospital websites – are one more new way of:

·        reaching traditional and non-traditional audiences

·        with motivating and informative messages

Although the technology is new, the concepts were old when Gutenberg was in diapers.

more        

·        Facilitating Retreats – for Board and Senior Management – Strategic Planning, Positioning and Competitive Response

·        Public Relations for Not-For-Profits

·        Fund Raising for Not-For-Profits

·        Using websites for hospital marketing and public relations

·        Preparing your CEO to meet the press and the public

·        Media Training

·        Marketing 101

·        PR 101

·        Marketing Channels

·        Effective Public Relations for Independent VARs

·        FAQ, Opinions and Observations

·        Top Ten