Client Experience Overview
Ned Barnett
Barnett Marketing Communications 

High Tech Software Developer Clients

Intacct:  As team lead, I headed up Upstart Communications’ efforts to provide strategic and tactical counsel and ongoing PR and Analyst Relations support for this start-up accounting ASP serving the SOHO and low-end mid-markets.  Projects included successful media and analyst tours, speaker placement, strategic media placements (including the WSJ), and strategic messaging and positioning.

ACCPAC International: Following the six-month assignment with start-up Intacct, UpStart signed higher-end mid-market accounting firm ACCPAC International to a long-term strategic-to-tactical PR campaign program. As team lead, I guided the agency in providing pre-IPO, analyst relations and a full suite of marketing-driven PR support for this spin-off of market-leading Computer Associates (CA).

Softline Group North America: When I left UpStart, the former ACCPAC PR Director, now with Softline, brought me onboard to provide PR and strategic planning/marketing support for Softline Group and for it’s two North American operating companies:

·        BusinessVision  Niche-focused SME business accounting software has generated significant press coverage for its upgraded and niche-expanded product line, supporting the VAR network and direct sales – CEO named to Accounting Today’s Top 100 Movers and Shakers, 2002-2003 during move from #2 in Canadian market toward Top Five in North America

·        AccountMate  Specialized open source-code SME business software transitioned from mom-and-pop company to a major North American market player

Hypercosm:  Barnett Marketing Communications provided ongoing PR support for this high-tech 3D software company based in San Jose and Madison, Wisconsin; I launched the company at the 3D Expo Trade Show in Santa Clara in early May – just one week after signing them as a client.  I then created ongoing PR support while developing long-range PR strategic plans to help Hypercosm create awareness, build image and capture market share.

ViewCentral:  This Mountain View-based company is an ASP-model software developer addressing the unique needs of the multi-billion dollar meeting planner market.  I came in to develop a broad marketing strategy, then – while helping to recruit and train an in-house marketing/PR director – began the implementation of an aggressive long-range PR/Marcom plan.

Other High-Tech Software Clients

·        Forty Software – Promoted two distinctive low-cost consumer tools

·        ListenPoint – Online (ASP) survey, polling and customer satisfaction systems – helped launch the company and product

·        Turbolinux – One of the leading Linux vendors, generated effective PR coverage for TL’s presence in the PRC, as well as for their new products and new CEO (first Asian-born woman CEO of any Silicon Valley software developer)

·        NDI – Vegas-based software and system developer for used in tele-polling, tele-push marketing and tele-fund raising – provided strategic planning

• Hospital and Hospital Company Clients

• Natural and Alternative Healthcare Clients

• Other Healthcare Clients

• High-Tech Healthcare Clients

• High Tech Software Developer Clients

• High-Tech Business Clients

• Dot.com Business Clients

• Business Clients

• Association and Not-for-Profit Clients

• Agencies and Consulting Firm Clients

• Transportation Clients

• Service Clients

• Retail Clients

• Book and Author Clients

• Entertainment Clients