Barnett Marketing and Communications http://www.barnettmarcom.com Fri, 13 Apr 2018 22:31:56 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 http://www.barnettmarcom.com/wp-content/uploads/2017/08/SMall-BMC-Logo-150x150.jpg Barnett Marketing and Communications http://www.barnettmarcom.com 32 32 Promoting Your Novel Using Non-Fiction Book-Promotion Techniques http://www.barnettmarcom.com/promoting-your-novel-using-non-fiction-book-promotion-techniques/ http://www.barnettmarcom.com/promoting-your-novel-using-non-fiction-book-promotion-techniques/#respond Fri, 13 Apr 2018 22:29:47 +0000 http://www.barnettmarcom.com/?p=306 Introduction:  This blog focuses on promoting your novel using non-fiction book-promotion techniques. It is based on a comment I made to Catherine Levison, who had asked her followers on Facebook for ideas on practical ways to promote her new novel – she wasn’t sure, since her four previous books had been non-fiction … instead of […]

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Speaking for Fun and Profit and Selling Books http://www.barnettmarcom.com/speaking-for-profit-while-selling-books/ http://www.barnettmarcom.com/speaking-for-profit-while-selling-books/#respond Tue, 10 Apr 2018 19:19:03 +0000 http://www.barnettmarcom.com/?p=301 Note:  This blog is all about speaking for profit – about leveraging your book into profitable speaking gigs, or even creating a secondary career where you’ll be speaking profitably while also selling books.  As a blog, this is a bit longer than most, but only because it has a lot of ground to cover.  In […]

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Looking for Published Authors to Interview For My New Book http://www.barnettmarcom.com/looking-published-authors-interview-new-book/ http://www.barnettmarcom.com/looking-published-authors-interview-new-book/#respond Wed, 21 Mar 2018 16:28:14 +0000 http://www.barnettmarcom.com/?p=298 If you are among the growing legion of published authors, I need your help. For my new book, Write Now! … Writing YOUR Book to Attract New Clients and Transform You Into a News Media Expert … which is otherwise complete and in the editing process as I write this, I am looking to interview published […]

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The Seven Deadly Sins of Press Releases http://www.barnettmarcom.com/seven-deadly-sins-press-releases/ Tue, 20 Feb 2018 06:24:35 +0000 http://www.barnettmarcom.com/?p=293 Proven Ways to Make the Media Gods Angry – the Seven Deadly Sin of Press Releases I didn’t always know about the seven deadly sins of press releases, but I’m a trained journalist and a quick study.  Years ago, I met with the editor of a small-town weekly newspaper in rural Tennessee; he was a […]

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Three Steps To Book Promotion Success http://www.barnettmarcom.com/three-steps-to-book-promotion-success/ Tue, 13 Feb 2018 18:27:53 +0000 http://www.barnettmarcom.com/?p=289 I was just asked how to promote topical books, and thought my answer on book promotion might have broader applicability. There are three steps to book promotion success that will really generate positive results: First, I find all the Facebook groups that touch on the book’s topic and join them. Then I participate, generally inserting […]

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A Selling Bio – Your Key To Marketing Success http://www.barnettmarcom.com/selling-bio-key-marketing-success/ Mon, 29 Jan 2018 05:59:25 +0000 http://www.barnettmarcom.com/?p=277 James Boswell – A “Selling” Biographer   What does it take to “sell” a prospective client on your services or products?  Remarkably, it takes just four things to close a sale:  Attention, ability to deliver, pricing and trust-building credibility.  Note that this last one in particular is absolutely vital to closing the sale – yet […]

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Advice to Clients About Cover Design http://www.barnettmarcom.com/advice-to-clients-about-cover-design/ Tue, 02 Jan 2018 22:13:12 +0000 http://www.barnettmarcom.com/?p=234 Here is  some advice about how to create a book cover design that I gave to an author-client about creating the cover for her book – I mention this because what follows isn’t just “theory,” it’s practical, pragmatic and “real” advice, too. Cover designs are essential to book-sales success. They need to work as thumbnails, […]

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Food for Thought: Writing a Book – Your Book – As a Loss Leader … http://www.barnettmarcom.com/food-thought-writing-book-book-loss-leader/ Fri, 29 Dec 2017 03:57:41 +0000 http://www.barnettmarcom.com/?p=139 Writing a book can open the door to attracting new clients - it can even help land you on TV as a "talking head" expert on the topic of your book. Who should write a book? Private practice attorneys and doctors, entrepreneurs and consultants, life coaches and public speakers, just to name a few.

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Press Releases Are Not Dead, But They Need Help http://www.barnettmarcom.com/press-releases-not-dead-need-help/ Fri, 29 Dec 2017 01:29:59 +0000 http://www.barnettmarcom.com/?p=168 Many so-called experts say press releases are dead; of course, Time Magazine claimed that God is Dead, and you can see where that got them, so don’t write off press releases just yet. Press Releases are not dead, but they need help.  Their success depends upon how you write them and how you present them […]

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Resources for Writers – An Appendix from my Forthcoming Book, Success Beyond Royalties http://www.barnettmarcom.com/resources-writers-appendix-forthcoming-book-success-beyond-royalties/ http://www.barnettmarcom.com/resources-writers-appendix-forthcoming-book-success-beyond-royalties/#comments Thu, 28 Dec 2017 23:43:24 +0000 http://www.barnettmarcom.com/?p=162 Introduction:  This list of resources for writers (with links) is based on the appendix I’m developing for my forthcoming book, Write Now! Writing YOUR Book – to Attract New Clients and Make You a News Media Expert, which focuses on what benefits authors receive from having published their books – beyond the money they make […]

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