Barnett Marketing and Communications http://www.barnettmarcom.com Tue, 20 Feb 2018 06:24:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 http://www.barnettmarcom.com/wp-content/uploads/2017/08/SMall-BMC-Logo-150x150.jpg Barnett Marketing and Communications http://www.barnettmarcom.com 32 32 The Seven Deadly Sins of Press Releases http://www.barnettmarcom.com/seven-deadly-sins-press-releases/ http://www.barnettmarcom.com/seven-deadly-sins-press-releases/#respond Tue, 20 Feb 2018 06:24:35 +0000 http://www.barnettmarcom.com/?p=293 Proven Ways to Make the Media Gods Angry – the Seven Deadly Sin of Press Releases I didn’t always know about the seven deadly sins of press releases, but I’m a trained journalist and a quick study.  Years ago, I met with the editor of a small-town weekly newspaper in rural Tennessee; he was a […]

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Three Steps To Book Promotion Success http://www.barnettmarcom.com/three-steps-to-book-promotion-success/ http://www.barnettmarcom.com/three-steps-to-book-promotion-success/#respond Tue, 13 Feb 2018 18:27:53 +0000 http://www.barnettmarcom.com/?p=289 I was just asked how to promote topical books, and thought my answer on book promotion might have broader applicability. There are three steps to book promotion success that will really generate positive results: First, I find all the Facebook groups that touch on the book’s topic and join them. Then I participate, generally inserting […]

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A Selling Bio – Your Key To Marketing Success http://www.barnettmarcom.com/selling-bio-key-marketing-success/ http://www.barnettmarcom.com/selling-bio-key-marketing-success/#respond Mon, 29 Jan 2018 05:59:25 +0000 http://www.barnettmarcom.com/?p=277 James Boswell – A “Selling” Biographer   What does it take to “sell” a prospective client on your services or products?  Remarkably, it takes just four things to close a sale:  Attention, ability to deliver, pricing and trust-building credibility.  Note that this last one in particular is absolutely vital to closing the sale – yet […]

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Advice to Clients About Cover Design http://www.barnettmarcom.com/advice-to-clients-about-cover-design/ Tue, 02 Jan 2018 22:13:12 +0000 http://www.barnettmarcom.com/?p=234 Here is  some advice about how to create a book cover design that I gave to an author-client about creating the cover for her book – I mention this because what follows isn’t just “theory,” it’s practical, pragmatic and “real” advice, too. Cover designs are essential to book-sales success. They need to work as thumbnails, […]

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Food for Thought: Writing a Book – Your Book – As a Loss Leader … http://www.barnettmarcom.com/food-thought-writing-book-book-loss-leader/ Fri, 29 Dec 2017 03:57:41 +0000 http://www.barnettmarcom.com/?p=139 Writing a book can open the door to attracting new clients - it can even help land you on TV as a "talking head" expert on the topic of your book. Who should write a book? Private practice attorneys and doctors, entrepreneurs and consultants, life coaches and public speakers, just to name a few.

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Press Releases Are Not Dead, But They Need Help http://www.barnettmarcom.com/press-releases-not-dead-need-help/ Fri, 29 Dec 2017 01:29:59 +0000 http://www.barnettmarcom.com/?p=168 Many so-called experts say press releases are dead; of course, Time Magazine claimed that God is Dead, and you can see where that got them, so don’t write off press releases just yet. Press Releases are not dead, but they need help.  Their success depends upon how you write them and how you present them […]

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Resources for Writers – An Appendix from my Forthcoming Book, Success Beyond Royalties http://www.barnettmarcom.com/resources-writers-appendix-forthcoming-book-success-beyond-royalties/ http://www.barnettmarcom.com/resources-writers-appendix-forthcoming-book-success-beyond-royalties/#comments Thu, 28 Dec 2017 23:43:24 +0000 http://www.barnettmarcom.com/?p=162 Introduction:  This list of resources for writers (with links) is based on the appendix I’m developing for my forthcoming book, Write Now! Writing YOUR Book – to Attract New Clients and Make You a News Media Expert, which focuses on what benefits authors receive from having published their books – beyond the money they make […]

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Elevator Pitch – From My New Book, Write Now! http://www.barnettmarcom.com/elevator-pitch-new-book/ Wed, 27 Dec 2017 19:43:28 +0000 http://www.barnettmarcom.com/?p=156 Elevator pitches are critical for new-book networking, as those you target are not likely to give you an extended time to tell your life story and the story of your book. Rather than lose that opportunity, you must have a series of well-crafted elevator pitches, each focused on a different kind of prospect and a different level of interest. Using an elevator pitch is not a one-size-fits-all opportunity – you'll be more successful if you focus.

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Case Study: Using a Book to Get on the News Media – and Using the Media to Sell the Book http://www.barnettmarcom.com/using-a-book-to-get-on-the-news-media-and-using-the-media-to-sell-books/ Sat, 23 Dec 2017 05:46:32 +0000 http://www.barnettmarcom.com/?p=142 Calls of support inundated the charity, as did donations, and within days of appearing on the news media, the entire press run of 5,000 copies had sold out.
All this occurred because I spotted this relevant breaking news story, then was able to leverage my client’s expertise - as an author - with the news media.

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Ned’s Blog http://www.barnettmarcom.com/hello-world/ http://www.barnettmarcom.com/hello-world/#comments Sun, 25 Jun 2017 19:41:17 +0000 http://www.barnettmarcom.com/?p=1 The post Ned’s Blog appeared first on Barnett Marketing and Communications.

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