Writing a book can open the door to attracting new clients – it can even help land you on TV as a “talking head” expert on the topic of your book. Who should write a book? Private practice attorneys and doctors, entrepreneurs and consultants, life coaches and public speakers, just to name a few.
Elevator pitches are critical for new-book networking, as those you target are not likely to give you an extended time to tell your life story and the story of your book. Rather than lose that opportunity, you must have a series of well-crafted elevator pitches, each focused on a different kind of prospect and a different level of interest. Using an elevator pitch is not a one-size-fits-all opportunity – you’ll be more successful if you focus.