by Ned Barnett | Dec 29, 2017 | Book Promotion
Writing a book can open the door to attracting new clients – it can even help land you on TV as a “talking head” expert on the topic of your book. Who should write a book? Private practice attorneys and doctors, entrepreneurs and consultants, life coaches and public speakers, just to name a few.
by Ned Barnett | Dec 29, 2017 | Public Relations
Many so-called experts say press releases are dead; of course, Time Magazine claimed that God is Dead, and you can see where that got them, so don’t write off press releases just yet. Press Releases are not dead, but they need help. Their success depends upon how you...
by Ned Barnett | Dec 28, 2017 | Author Promotion
Introduction: This list of resources for writers (with links) is based on the appendix I’m developing for my forthcoming book, Write Now! Writing YOUR Book – to Attract New Clients and Make You a News Media Expert, which focuses on what benefits authors receive...
by Ned Barnett | Dec 27, 2017 | Book Promotion
Elevator pitches are critical for new-book networking, as those you target are not likely to give you an extended time to tell your life story and the story of your book. Rather than lose that opportunity, you must have a series of well-crafted elevator pitches, each focused on a different kind of prospect and a different level of interest. Using an elevator pitch is not a one-size-fits-all opportunity – you’ll be more successful if you focus.
by Ned Barnett | Dec 23, 2017 | Author Promotion
Calls of support inundated the charity, as did donations, and within days of appearing on the news media, the entire press run of 5,000 copies had sold out.
All this occurred because I spotted this relevant breaking news story, then was able to leverage my client’s expertise – as an author – with the news media.
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